Weight Loss Goes Mobile

In todays technology based world there’s generally a mobile application for everything and for everyone – especially for those who are always on the go. Now weight loss and healthy eating are not an exception.

Cook This, Not That! Has been developed by Rodale Inc, who launched their application in November 2010 with Apple jumping on board in December with applications now available on their App Store.

Rodale Inc publishes some of the best-known health and wellness lifestyles magazines around the globe. Some of their titles include Men’s Health, Prevention, Women’s Heath and Runner’s World.

The new application is based on the book which was introduced late December 2009 by bestselling authors David Zinczenko and Matt Goulding.

The application developer’s description of the application is, “Discover how to turn the expensive, unhealthy foods at America’s restaurants into fat blasting super foods that cost just pennies – and taste even better!”

American Consumer News is reporting Cook This, Not That! is the “ultimate recipe app for people who can’t cook, who don’t want to cook, or who love the kitchen but just need a healthy dose of inspiration.”

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