Target announced today that it will begin a new online price matching policy in stores.
Effective immediately, the retailer will begin matching the prices of online competitors as well as prices from Target.com.
This includes Amazon.com, BestBuy.com, Walmart,com, ToysRUs.com, and BabiesRUs.com.
Target began its first price matching policy in 2009 with its Low Price Promise program. The past holiday season marked the first time it began matching some online competitors’ prices as well.
Target Chairman, President, and CEO Gregg Steinhafel said, “Guests can confidently shop at Target every day for the best value in retail.”
The CEO added, “We know that our guests often compare prices online.”
To make things easier on shoppers, Target has combined all of its price adjustment and competitor ad price matches into a single Price Match Policy.
To receive the price match, shoppers can take their Target receipt and proof of the current lower price to Guest Services. Or if it is before purchasing the item, they only need to supply proof of the lower price at Guest Services.
However, the item needs to be on sale within a week for the price matching to occur.
Target’s site states: “If a guest buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor’s printed ad, Target will match the price.”
Shoppers can learn more about Target’s new price matching policy at: Target.com/pricematch