A new study by Bloomberg Industries indicates that Walmart has cheaper prices on the toys it believes will be the top sellers for this holiday season.
The report, done by Bloomberg Industries analyst Poonam Goyal, and reported on Bloomberg.com by Matt Townsend, used a list of toys that Walmart expects to be it’s top 20 toys during the Christmas, 2011, holidays. They found that 15 of those toys are also carried by Target and Kmart, and used those to compare prices.
They found that, overall, the 15 toys they compared were 9% more at Target, and 13% more at Kmart. They also found that Walmart’s prices on 18 of the toys where less than what is being offered on Amazon. Walmart also had cheaper prices on 12 comparable toys at Toys “R” Us.
News For Shoppers decided to follow up on this with further research. Of course, predicting what toys might be popular this Christmas takes some guesswork, but we did some research and came up with a few goodies for sake of this comparison:
LeapFrog LeapPad Explorer Learning Tablet: at Walmart and Amazon it’s $99, Toys “R” Us has it for $99.99, and it’s not available at Kmart.
Rescue Optimus Prime Fire Station: at Walmart and Amazon it’s $39.88, at Kmart it’s $44.99, and it’s not available at Toys “R” Us.
Fisher Price Imaginext Bat Cave: at Walmart and Amazon, $49.88, at Kmart it’s $54.99, and at Toys “R” Us it is $54.99.
Nerf Vortex Nitron Blaster: at Walmart and Amazon, $39.88, at Kmart and Toys “R” Us $49.99.
Fisher Price Power Wheels Barbie Jammin Jeep: at Walmart $249.97, at Amazon $289.99, at Kmart $279.99, and at Toys “R” Us $299.99.
So in our informal survey, it appears that Walmart does indeed come in first place, though often tied with Amazon, for the lowest prices on the toys that we checked.