Forever 21 Launches First Store In London | Opens July 27

Last night (July 20) Forever 21 launched its first London store on Oxford Street.

At the grand opening there was a working carousel, multiple tepee tents, beach huts, and even a faux Hollywood backdrop!

A hologram fashion show took place and showcased the American clothing chain’s new hot fashion designs.

Bip Ling — who is a DJ, fashion blogger, and the face of the UK’s Forever 21 chain — provided the musical entertainment for the evening, all while dressed in teal suede shorts and glittery silver heels.

An attendee of the fabulous Forever 21 launch stated: “There was something going on everywhere you looked. Girls on roller-skates, an ice-cream van and the carousel was amazing.”

The new Forever 21 store on Oxford Street will consist of three floors, and will be open to the public July 27.

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Ariel is a full-time university student currently studying English and Business. Ariel loves to write about electronics, fashion, and entertainment news, and is currently in the process of writing a preteen horror novel.