Dodge is offering a unique interaction to their customers. The industry first project is called the, ‘1 of 1 customization program.’
It gives those who purchase a 2015 Dodge Viper GTC, the chance to make their car one of a kind.
There is the potential for 25 million unique variations.
The participants can choose from one of 8,000 exterior colours, which will be applied by hand, then choose from among 24,000 hand painted stripes, 10 different wheels, 16 interior trims, 6 aero packages, not to mention the many standalone options.
“The Dodge Viper is an iconic, one-of-a-kind, hand-built American Supercar with a 645-horsepower hand-built aluminum V10, a hand-crafted body comprised of hand-laid carbon fiber, aluminum, magnesium and high-strength steel and a racing pedigree,” said Tim Kuniskis, President and CEO, Dodge and SRT, FCA – North America. “Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind.”
To ensure each customer receives a truly unique Viper, Dodge ensures that no two customers can order the same setup, including paint color within a model year.
This new level of customer interaction goes one step further yet.
The Viper Concierge Service allows them to tract the build progress by sending weekly updates and photos of their individual Viper at each stage of its build. The Concierge is also available to each owner via a unique login to answer any questions they have.
The 1 of 1 program is only available for custom orders and not for dealer stock. Production is slated to begin in the second quarter of 2015.
In a move to build more interest from the enthusiast market, anyone can visit and design a Viper.at the following site: http://www.drivesrt.com/2015/viper/1of1.