Fans of the Beautiful Game will see a lot of the 2015 Hyundai Sonata over the next month.
For the fourth consecutive tournament, Hyundai is the official vehicle sponsor of the 2014 FIFA World Cup.
Raising Hyundai’s visibility, two 30-second T.V. spots featuring the redesigned 2015 Sonata will join digital, social, CRM, and retail promotions.
Fortunately, the all-new Sonata is a nice looking car with a more refined appearance thanks to Hyundai’s new Fluidic Sculpture 2.0 design language.
The World Cup campaign comes hot on the heels of Hyundai announcing that May 2014 was its best sales month ever.
The Sonata ranked a close second, behind the Elantra, and the 2015 model didn’t arrive at dealerships until the final weekend.
More than just a new look, the 2015 Sonata offers a stiffer body structure, better ride quality, reduced noise vibration and harshness and advanced safety and convenience features. The Sonata extends the premium design and convenience technology of the Genesis sedan to the midsize sedan class.
What do you think about the 2015 Sonata? Will Hyundai’s sponsorship of the World Cup help it continue its good run of form?