Kay Jewelers is launching a new Star Wars jewelry collection as part of Force Friday.
Shoppers can embrace the light side, the dark side, or both, with elements of the new collection celebrating Star Wars: The Force Awakens.
Characters from the movies, themes, and quotes from the films are featured on handcrafted charms that can be added to existing bracelets or designed to create a new one.
The collection starts with a special Star Wars-themed sterling silver bracelet starting at $79.99 that can be added onto with different charms starting at $39.99. Charms include bead styles, dangles, Murano glass, or character faces.
R2-D2, the Storm Troopers, and Darth Vader are among the featured characters in Kay Jeweler’s Star Wars collection—part of its Charmed Memories collection.
The Star Wars collection will be expanding into other lines at Kay Jewelers later this year, according to the company.
“Star Wars is one of the most beloved brands of all-time and we are thrilled to be able to bring it to the fine jewelry category,” said Stuart Lee, executive vice president, merchandising, Kay Jewelers, in a press release.
The company says it will also be launching some special events across its social media channels for Star Wars fans as a part of Force Friday.
To preview the new Star Wars jewelry collection available starting today as part of Force Friday at Kay Jewelers, visit Kay.com.