National Geographic Wants To “Open” Minds With New Book

The Science of Everything - National Geographic bookNational Geographic is attempting to explain all things under the sun in their new, soon to be released book entitled “NATIONAL GEOGRAPHIC SCIENCE OF EVERYTHING: How Things Work in Our World”.

According to a press release recently sent out by NatGeo, the book is set to hit store shelves on the 29th of October and will cost a whopping $40.

With such a gargantuan price tag, we can (hopefully) be sure that the book will be packed to the brim with delectable science goodies that are sure to whet the appetite of even the most jaded science fan.

No mention was made of exactly where the book will be available. but it is safe to assume that all of the expected vendors (Amazon, Barnes and Nobles etc) will have ample copies of the text in stock come October.

The book’s spokesperson (strange that they would include the name of the spokesperson but not the author) David Pogue, is a well known tech columnist at the New York Times and aims to find the many phenomena, of both the past and present, that have been previously met with a “head scratch” and shrug by non experts and explain them to readers in a way that is both fresh and engaging.

Structure and Premise

The “SCIENCE OF EVERYTHING” has been divided into 4 distinct sections, namely  Mechanics, Chemistry, Biology and Medicine. Each section of the book attempts to link everyday objects and processes with the basic laws of nature while, at the same time, expounding on those basics enough to have readers leave with a significantly more enlightened understanding of the topic.

The basic premise of the book, the one that NatGeo is hoping will be enough to translate into blockbuster sales (since that is what they are about nowadays), is that there is an interesting science fact behind almost everything that we see and do in our everyday lives. The book plans to cover topics as random as “how bar code scanners work” to topics like “Cloning” that are both controversial and widely misunderstood.

Admittedly, I am becoming increasingly sceptical of anything that National Geographic brings to the table nowadays, but the science nerd (and book lover) in me will not allow me to let this one slip by.

Will you be picking this one up come October? What do you think of National Geographic’s recent (ish) change in  programming?

Tell us in the comments section below!

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Adrian Gordon is a Jamaican freelance writer with a finger on the pulse of the current hot topics. Technology enthusiasts, entertainment junkies, bookworms and shopaholics can sign up for his email alert or, instead, follow him on social media for the latest news, reviews and tips meant save you a few extra $$$.