The law firm that filed a class action lawsuit against Taco Bell over their meat, announced Monday that they have withdraw the suit.
Alabama firm Beasley Allen filed the lawsuit in January, accusing the restaurant of false advertising when they refer to their meat as beef. The lawsuit claimed that the meat mixture did not meet the federal requirements to be called beef. The first story we did on Taco Bell’s meat controversy can be read at ‘Taco Bell Meat – “Mystery Meat Scandal Brewing?‘
With great chutzpah, Taco Bell used the lawsuit as an advertising campaign. They took out full page newspaper ads thanking the company for suing them, and explaining what was in their meat. They also used television ads and YouTube to help promote what they referred to as an 88% beef mixture.
In response to the withdrawal, Taco Bell CEO Greg Creed said, “This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising.”
The law firm behind the suit claims to have dropped it due to changes made by the company in marketing and advertising. “From the inception of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its ‘seasoned beef’ product, the case could be dismissed,” attorney Dee Miles said in a statement.