The world of beauty and makeup is buzzing with excitement and anticipation.
Rihanna has finalized an estimated $10 million dollar deal with the Kendo division of LVMH (Moet Hennesy Louis Vuitton) to create her own cosmetic line–Fenty Beauty.
Rihanna is not new to the beauty and makeup game. The star previously partnered with M.A.C Cosmetics and produced three—wildly popular–special edition makeup collections. She also has a dozen or so delectable fragrances under her belt.
Rihanna has earned her unprecedented fame and is best known for her music. But that’s not all this girl has going on. In addition to her primary career, she is an actress, the creative director for Puma, owner of her own styling, hair and makeup agency—Fr8me and she is working on a documentary.
All of this while traveling and performing full time on her ‘Anti World Tour’ 2016.
As a fashion and style icon, it is logical and befitting that she be the face in front and creative engine behind this new makeup line. Kendo and Rihanna are tight lipped about exactly what consumers can expect.
David Suliteanu, chief executive officer of Kendo, put it this way:
“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience, we are aiming for the stars.”
Rihanna said she is committed to being very hands on with this project.
“That is definitely something I am going to have my hands on and would love to do. It’s something that I’ve always wanted to do, but I’ve always had so much on my hands. But, this time, I’m going to make sure it happens. I’m going to find some time between albums and fragrance to do that. I promise.”
As far as the products she will create with the Fenty brand, Rihanna rattled off every true makeup lover’s wish list.
“There are a lot! “Lashes that could just put themselves on…lipstick that doesn’t move, but doesn’t dry your lips out, that you don’t need a liner for. I mean, it sounds so unreal.”
We won’t have to wait much longer. There are no official details about the launch of Fenty Beauty, but the products are slated to hit stores in the fall of 2017.