Google Music is expected to be launched in beta today.
Some readers may remember the launch of Google Mail. The company rolled out its new, and now ubiquitous service, to a very limited number of early-adopters mainly through the use of user-to-user invitations. Gmail was, and continues to be, the de facto standard for web-based mail. Well, something new is brewing at Google.
Today, Google plans to announce the launch of a new service to make your digital music easier to manage. It is expected to be somewhat similar to a cloud-based service launched recently by Amazon.
In simplest terms, the service will offer a secure, cloud-based storage area for users to upload their digital music files. Next, personal devices (music players, laptops, desktops, etc.) will be granted access to the files, thus seamlessly allowing music synchronizing among all of your digital music players.
However, there is one large caveat. Zahavah Levine, a Google executive of this Google project, has stated that during the upcoming beta trial of the service, users will need a browser that supports Adobe Flash. What this means is that no Apple portable devices, or for that matter, Android devices that are post-v2.2, will be able to use the service. On a positive note however, during the beta phase of testing, the service will be free.
This service is great news for many music consumers since it truly does fill a void in the digital music experience. It is interesting to speculate about the effect, if any, this development will have on sales at the largest digital media outlet, iTunes.