Eggo has announced a contest released in conjunction with International Waffle Day where contestants can win a $10,000 grand prize.
The 2014 Eggo Your Way Contest will run from March 31 to May 26, 2014, and for a chance to win, waffle lovers must submit their own “unique waffle-based recipes.”
Eggo is encouraging contestants to get creative and think beyond just breakfast for their waffle recipes.
Andrew Loucks, president of Kellogg Frozen Food, said in a statement, “Eggo waffles aren’t just for breakfast. With more than 20 varieties to choose from, Eggo waffles can be transformed into Panini’s, sliders and even ice cream treats.”
The categories for the contest include breakfast, lunch, snack, dinner, and dessert.
The contest is open to U.S. residents only and all submissions need to be made through Eggo’s Facebook page.
Judges will be evaluating each submission for originality, taste appeal, and visual appeal as presented in the entry photo.
A $10,000 grand prize will be awarded to one winner. In addition, two finalists will be given $2,500 each, and a year’s supply of Eggo waffles will be awarded to eight weekly winners.
Also this spring, Eggo will be releasing original recipes on “Waffle Wednesday’s” throughout April. The company has partnered with four “Chief Waffle Officers” and will share their recipes and recipe inspiration on Eggo’s Facebook page.
To learn more about the Eggo Your Way contest and “Waffle Wednesdays”, visit www.facebook.com/Eggo.