Burger King Discontinues Satisfries

Burger King Discontinues Satisfries

About two-thirds of Burger King restaurants in US and Canada will phase out Satisfries, a low-calorie French fries targeted towards health-conscious diners. Traditional fries, on the other hand, will remain a regular item on their menu.

For those who find Satisfries satisfying, all is not lost. After all, this is not a total withdrawal from the market. About 2,500 Burger King locations in North America will keep Satisfries as part of their regular menu. The other 4,900 locations may carry this as a limited-time item.

Introduced in September 2013, Satisfries is a crinkle-cut fries with 40 percent less fat and 30 percent fewer calories compared to a regular Burger King fries. A small order of Satisfries contains about 270 calories, 11 grams of fat and 300 milligrams of sodium. On the other hand, that same size of regulars has 340 calories, 17 grams of fat and 780 milligrams of sodium.

Perhaps an effort to make up for such loss, Burger King also announced their plan to revive breaded chicken fries after getting intense pressure and petitions from social media sites like Facebook, twitter and Change.org

Very weak sales performance is cited as the main reason for pulling the plug on this recently released low-fat fries. This is despite the fact that more than 100 million customers ordered Satisfries in less than a year.

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Leo Blanco is a freelance writer based in Toronto, Canada.